Interest is growing in the Middle East and North Africa
Interest is growing in the Middle East and North Africa after the announcement of a new Master Franchise for Kuwait. Michel Al Hage, in December 2013. This is part of the expansion of the SFC Brand into new markets but with really serious business investors looking for multi-site restaurants while maintaining the sole rights for a country or region. With this emphasis on the developing markets 2014 looks to be a great year for the brand and already final stages of negotiation are underway for Libya, Tunisia, Lebanon, Bahrain and Morocco and a great deal of interest from Saudi Arabia, Dubai, Abu Dhabi, Oman, Yemen and Jordan.